Every sales call, turned straight into the next step.
More deals in less time, because every conversation makes your team better. Enter the call and get an AI analysis with MEDDPICC, a CRM draft, call preparation and a practice conversation in one go.
Analysis
MEDDPICC analysisQUALIFICATION 50%- 01Ask who releases the budget. The economic buyer is not in the picture yet.
- 02Ask how the contract gets signed, and by whom.
- 03Ask which other vendors are being considered.
The conversation is 2 phases ahead of the qualification.
CRM draft
“We’re currently at about four grand a month.”
“I still need to run this past our finance director.”
“She’ll join us next Tuesday.”
“If you can show what it saves us, that helps.”
Call prep
A meeting with the economic buyer, before the proposal.
“Who else needs to say yes before we can start?”
“What does your signing process look like, and how long does it usually take?”
“Which other solutions are you comparing us with?”
Expected objection: “This year’s budget has already been set.”
Practice call
Good: you didn’t get defensive and you asked an open question.
Next time: make that halving measurable. Ask what it is worth to them per month.
Team overview
| SALES REP | DEALS | AVG. SCORE | WON | QUALIFICATION |
|---|---|---|---|---|
| Sales rep A | 6 | 72% | 3 | |
| Sales rep B | 4 | 58% | 1 | |
| Sales rep C | 8 | 81% | 4 |
Only visible to the sales manager. Figures per rep, no call content.
What is CogniSales?
CogniSales is AI software for B2B sales teams that analyses sales calls against the eight pillars of MEDDPICC. After every customer call you get, in one go, a call analysis with the three main priorities, a CRM draft backed by quotes from the call, preparation for your next call and a practice conversation with a critical AI buyer. Names, companies and other personal data are removed before the AI sees the text.
Who it is for
Sales reps and account managers
Know after every call where the deal stands, what is still missing and which question to ask next time.
Sales managers
See per rep how many deals are open, in which phase and with which score. Without reading the calls themselves.
Leadership
A well-founded view of the pipeline per team, ready to present.
How you enter a call
- Type or paste your notes
- Upload an audio recording
- Speak the call in afterwards, even on your phone on the road
Anonymous first. Then the AI.
This is how every call flows through CogniSales. If the name filter is not working, processing stops.
“I spoke to Sanne Example from Example Ltd, reachable on +31 6 00000000.”
“I spoke to [PERSON] from [COMPANY], reachable on [PHONE].”
The AI only sees the anonymised text and produces the analysis, CRM draft, call prep and practice call.
Example with made-up names and number.
Speech on our own server
Recordings are transcribed on our own server by default and deleted right afterwards.
Everyone has their own space
Separated per organisation and per rep. The manager sees figures, not conversations.
Retention
Results are deleted 30 days after the subscription ends.
Data processing agreement
A standard part of every subscription.
One price for your whole team
No cost per user or per call.
On request
After an introductory meeting you receive a tailored proposal for your organisation.
Questions
What exactly does CogniSales do?
CogniSales uses AI to analyse sales calls against the eight pillars of MEDDPICC. For each call you get an analysis with priorities, a CRM draft, preparation for the next call and a practice conversation on the same deal.
Who is CogniSales for?
For B2B sales teams: reps and account managers who want to know the next step after every customer call, and sales managers who want to see per rep how the deals are doing.
Does my manager see all my calls?
No. Every rep has their own space. The sales manager sees per rep the number of deals, the phase, the score and the outcome, not the calls themselves.
What happens to a recording?
It is transcribed on our own server and deleted right afterwards. Only the anonymised text is analysed.
Is the name filter always on?
By default, yes. A user can switch it off after a clear warning, for example to practise with names. That choice stays visible with an orange dot and is then their own responsibility.
What is MEDDPICC?
MEDDPICC is a qualification method for B2B sales with eight pillars: Metrics, Economic Buyer, Decision Criteria, Decision Process, Paper Process, Identified Pain, Champion and Competition. CogniSales scores every call on these eight pillars. Read more in the MEDDPICC guide.
Which languages does CogniSales support?
Dutch, English, German, French and Spanish. Both the app and the analysis.
Does it work with our CRM?
You get a CRM draft with deal value, stakeholders and follow-up tasks, each backed by a quote. You check it and copy it into your own CRM.
Does CogniSales work on my phone?
Yes. CogniSales runs in the browser on computer and phone, and you can add it to your home screen as an app. So you can speak a call in on the road.
How much does CogniSales cost?
Pricing is on request. You pay one fixed price per organisation, with no cost per user or per call. After an introductory meeting you receive a tailored proposal.
See it for yourself
A 30-minute demo with a made-up sales call.
Scan and book your meeting
Scan the QR code with your phone and pick a time that suits you.
Book your meeting onlineYou will go to Calendly, the scheduling tool we use.